Connecting People to Brand. . . August 15 2013

“Organizations put so much focus on brand– what we want to stand for in the hearts and minds of our customers. However, if our employees do not have a common set of beliefs and values, the brand simply cannot achieve its strategic goals.”

-Laurie Wooden, Chief Marketing and Development Officer, Hostelling International; formerly VP of New Business Innovation and Brand Strategy, The Ritz-Carlton Hotel Company