Based on years of solid research, and grounded with experience and practical examples "Culture" sets the standard for building a high performance environment.  Proving the old adage that "you can't fatten the cow by simply weighing it every day", the authors describe a path to the daily behaviors necessary to build and develop an engaged and productive organization. They help all of us know that it is not enough to simply believe but that we must participate. 

 - Mick Zangari, Ph.D., Sr. Managing Partner, GEO Worldwide,  Director of Sales, Olsson Associates